/* ==========================================================================
   Impulse Media Lab · sistema visual
   Referencia: lamalama.com, medida en el sitio real y leida en su codigo.
   Una sola superficie oscura (#1a1c1c). Texto hueso (#f9f4eb), nunca blanco.
   Display: Instrument Sans 700 en mayusculas, tracking negativo, interlineado .88.
   Etiquetas: Sometype Mono con notacion [ ETIQUETA ] y scramble de entrada.
   Acento: el gradiente del logo Impulse (#ff713f a #cf2355).
   Lenguaje: tipografia, listas con hairline, tiles de video. Sin tarjetas de color.
   ========================================================================== */

:root {
  --ink:      #1a1c1c;
  --ink-2:    #212424;
  --ink-3:    #2a2e2e;
  --bone:     #f9f4eb;
  --bone-2:   #b9b3a8;
  --bone-3:   #7d786f;
  --line:     rgba(249, 244, 235, .14);
  --line-2:   rgba(249, 244, 235, .26);

  --orange:   #ff713f;
  --coral:    #e5474b;
  --crimson:  #cf2355;
  --grad: linear-gradient(100deg, #ff713f 0%, #e5474b 44%, #d52d52 79%, #cf2355 100%);

  --f-display: "Instrument Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --f-mono: "Sometype Mono", ui-monospace, "SF Mono", Menlo, monospace;

  /* Sin ancho maximo: Lama Lama va de borde a borde con un margen de ~2.7vw */
  --shell: none;
  --gut: clamp(1rem, 2.7vw, 3.5rem);
  --ease: cubic-bezier(.16, 1, .3, 1);
  --expo: cubic-bezier(.19, 1, .22, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
html.has-lenis { scroll-behavior: auto; }
html.has-lenis, html.has-lenis body { height: auto; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0;
  background: var(--ink);
  color: var(--bone);
  font-family: var(--f-display);
  font-size: 1rem;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img, svg, video { max-width: 100%; display: block; }
a { color: inherit; }
p { margin: 0; }

h1, h2, h3 {
  margin: 0;
  font-family: var(--f-display);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: -.035em;
  line-height: .88;
  text-wrap: balance;
}

::selection { background: var(--coral); color: var(--bone); }
:focus-visible { outline: 2px solid var(--orange); outline-offset: 3px; }

.muted { color: var(--bone-2); }
.dim { color: var(--bone-3); }

/* --------------------------------------------------------- textura de fondo */

.backdrop {
  position: fixed;
  inset: 0;
  z-index: 0;
  width: 100%;
  height: 100%;
  pointer-events: none;
  opacity: .9;
}
main, footer, .pill-nav, .cursor-label { position: relative; z-index: 1; }

/* ------------------------------------------------------------------- shell */

.shell { width: 100%; max-width: var(--shell); margin-inline: auto; padding-inline: var(--gut); }
.block { padding-block: clamp(2.25rem, 4vw, 4rem); }
.block--tight { padding-top: clamp(1.5rem, 2.5vw, 2.5rem); }

/* ---------------------------------------------------------------- mono */

.mono {
  font-family: var(--f-mono);
  font-size: .72rem;
  font-weight: 500;
  letter-spacing: .06em;
  text-transform: uppercase;
  line-height: 1.4;
}
.tag { color: var(--bone-2); }
.tag::before { content: "[ "; }
.tag::after  { content: " ]"; }
.tag--hot { color: var(--orange); }

/* --------------------------------------------------------------- display */

.d1 { font-size: clamp(2.6rem, 5vw, 6rem); }
.d2 { font-size: clamp(2.1rem, 4.8vw, 5.2rem); }
.d3 { font-size: clamp(1.5rem, 3.2vw, 2.4rem); letter-spacing: -.025em; line-height: .95; }

.lede { font-size: clamp(1.02rem, 1.3vw, 1.35rem); line-height: 1.45; max-width: 58ch; text-wrap: pretty; }
.lede + .lede { margin-top: 1.1rem; }
/* Parrafo grande de introduccion, como el "We partner with brands..." */
.lede--xl { font-size: clamp(1.45rem, 2.15vw, 2.5rem); line-height: 1.15; letter-spacing: -.015em; max-width: 34ch; }
.strong { font-weight: 600; }

/* --------------------------------------------- revelado por lineas (split)
   Cada palabra es una mascara .w con la palabra .wi dentro. Las palabras de una
   misma linea comparten --li y por tanto el mismo retraso. */

.split .w {
  display: inline-block;
  vertical-align: top;
  clip-path: inset(-.15em 0 -.3em 0);
}
.split .wi {
  display: inline-block;
  transform: translateY(115%);
  will-change: transform;
}
.split--in .wi {
  transform: translateY(0);
  transition: transform .95s var(--expo);
  transition-delay: calc(var(--li, 0) * (135ms + 30ms * var(--ln, 1)) / max(1, var(--ln, 1) - 1) + 120ms);
}
.indent .w--first { margin-left: 2.5rem; }
@media (min-width: 1024px) { .indent .w--first { margin-left: 8.333%; } }

/* ----------------------------------------------------------- rodillo
   Texto duplicado por caracteres para hover. Los espacios se conservan. */

.roll { position: relative; display: inline-block; overflow: hidden; vertical-align: top; line-height: 1; }
.roll__a, .roll__b { display: inline-block; white-space: pre; }
.roll__b { position: absolute; left: 0; top: 0; }
.roll .ch { display: inline-block; transition: transform .5s var(--expo); transition-delay: calc(var(--i) * 14ms); }
.roll__b .ch { transform: translateY(110%); }
.btn:hover .roll__a .ch, .more:hover .roll__a .ch, .pill-nav__link:hover .roll__a .ch { transform: translateY(-110%); }
.btn:hover .roll__b .ch, .more:hover .roll__b .ch, .pill-nav__link:hover .roll__b .ch { transform: translateY(0); }

/* ---------------------------------------------------------- cursor label */

.cursor-label {
  position: fixed;
  top: 0; left: 0;
  z-index: 80;
  pointer-events: none;
  font-family: var(--f-mono);
  font-size: .66rem;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--ink);
  background: var(--bone);
  padding: .4rem .65rem;
  border-radius: 3px;
  opacity: 0;
  transform-origin: 0 0;
  transition: opacity .2s var(--ease);
  white-space: nowrap;
}
.cursor-label.is-on { opacity: 1; }

/* ------------------------------------------------------------- nav pildora
   Fija y centrada. La palabra central cambia por seccion. El menu se despliega
   DENTRO de la pildora y el resto de la pagina se desenfoca. */

.pill-nav {
  position: fixed;
  top: 1rem;
  left: 50%;
  transform: translateX(-50%);
  z-index: 60;
  width: min(calc(100% - 2rem), 620px);
  background: rgba(0, 0, 0, .8);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  border-radius: 6px;
  border: 1px solid rgba(249, 244, 235, .08);
  overflow: hidden;
}
.pill-nav__bar {
  height: 52px;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  padding-inline: .9rem 1rem;
}
.pill-nav__logo img { height: 20px; width: auto; }
.pill-nav__word { text-align: center; color: var(--bone); }
.pill-nav__menu {
  background: none;
  border: 0;
  color: inherit;
  font-family: var(--f-mono);
  padding: .4rem .2rem;
  cursor: pointer;
  display: flex;
  align-items: center;
  gap: .5rem;
}
.pill-nav__menu svg { width: 18px; height: 18px; }
.pill-nav__menu .ico-x { display: none; }
.pill-nav.is-open .pill-nav__menu .ico-menu { display: none; }
.pill-nav.is-open .pill-nav__menu .ico-x { display: block; }

.pill-nav__panel {
  display: grid;
  grid-template-rows: 0fr;
  transition: grid-template-rows .55s var(--expo);
}
.pill-nav.is-open .pill-nav__panel { grid-template-rows: 1fr; }
.pill-nav__panel > div { overflow: hidden; }
.pill-nav__links { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--line); }
.pill-nav__links li + li { border-top: 1px solid var(--line); }
.pill-nav__link {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  padding: .9rem 1rem;
  text-decoration: none;
  font-size: 1rem;
  font-weight: 500;
  color: var(--bone);
}
.pill-nav__link:hover { color: var(--orange); }
.pill-nav__link .mono { font-size: .6rem; color: var(--bone-3); }
.pill-nav__actions { display: grid; gap: .5rem; padding: .75rem; border-top: 1px solid var(--line); }
.pill-nav__actions .btn { justify-content: center; }
.pill-nav__actions .btn + .btn { grid-column: auto; }
.pill-nav__actions--2 { grid-template-columns: 1fr 1fr; }
.pill-nav__foot { display: flex; justify-content: space-between; gap: 1rem; padding: .75rem 1rem 1rem; color: var(--bone-3); }
.pill-nav__foot a { text-decoration: none; }

body.is-menu main, body.is-menu footer { filter: blur(10px); transition: filter .45s var(--ease); }
body.is-menu .backdrop { opacity: .35; }
main, footer { transition: filter .45s var(--ease); }

/* ---------------------------------------------------------------- hero */

.hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  align-items: end;
  padding-block: 7rem clamp(1.5rem, 3vw, 2.5rem);
  overflow: hidden;
  isolation: isolate;
}
.hero__media { position: absolute; inset: 0; z-index: -1; background: var(--ink-2); }
.hero__media video, .hero__media img { width: 100%; height: 100%; object-fit: cover; }
.hero__media::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(26, 28, 28, .05) 0%, rgba(26, 28, 28, .2) 50%, rgba(26, 28, 28, .8) 100%);
}
.hero__top { position: absolute; top: 5.4rem; left: 0; right: 0; }
.hero__top .shell { display: flex; justify-content: space-between; gap: 1rem; }

/* Dos columnas: titular a la izquierda, parrafo a la derecha alineado abajo. */
.hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 24%);
  gap: clamp(1.5rem, 4vw, 5rem);
  align-items: end;
}
.hero h1 { max-width: 24ch; margin-top: 1rem; }
.hero .lede { margin: 0; max-width: 30ch; }
@media (max-width: 1024px) {
  .hero__grid { grid-template-columns: 1fr; }
  .hero .lede { margin-top: 1.5rem; max-width: 62ch; }
}

/* Barra inferior con varios elementos repartidos, como la de Lama Lama. */
.bar {
  margin-top: clamp(2rem, 4vw, 3rem);
  padding-top: .9rem;
  border-top: 1px solid var(--line);
  display: flex;
  justify-content: space-between;
  gap: 1rem 2rem;
  flex-wrap: wrap;
}
.bar__group { display: flex; flex-wrap: wrap; gap: 1rem clamp(1.5rem, 6vw, 9rem); align-items: center; }
.bar a { text-decoration: none; }
.bar a:hover { color: var(--orange); }
.bar .plus { color: var(--bone-2); margin-left: .35rem; }
.clock { display: inline-flex; gap: .45rem; align-items: center; }
.clock__dot { width: 6px; height: 6px; border-radius: 50%; background: var(--coral); display: inline-block; }
@media (max-width: 720px) { .bar__group--social { display: none; } }

/* ------------------------------------------------------------------ actos */

.act__head .d2 { max-width: 15ch; }
.act__head .tag { display: block; margin-bottom: 1.1rem; }

.act__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: start;
  margin-top: clamp(2rem, 4vw, 3.25rem);
}
@media (max-width: 880px) { .act__grid { grid-template-columns: 1fr; } }

/* ----------------------------------------------------- columnas con hairline */

.cols {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  margin-top: clamp(2rem, 4vw, 3rem);
  border-top: 1px solid var(--line);
}
.cols > * { padding: 1.75rem clamp(1rem, 3vw, 2.5rem) 1.75rem 0; }
.cols > * + * { border-left: 1px solid var(--line); padding-left: clamp(1rem, 3vw, 2.5rem); padding-right: 0; }
.cols .tag { display: block; margin-bottom: 1rem; }
.cols h3 { font-size: clamp(1.5rem, 3vw, 2.4rem); margin-bottom: .9rem; }
.cols p { max-width: 36ch; }
@media (max-width: 720px) {
  .cols { grid-template-columns: 1fr; }
  .cols > * + * { border-left: 0; border-top: 1px solid var(--line); padding-left: 0; }
}
.cols--3 { grid-template-columns: repeat(3, 1fr); }
.cols--3 ul { list-style: none; margin: 0; padding: 0; display: grid; gap: .45rem; }
.cols--3 li { font-size: .95rem; color: var(--bone-2); }
@media (max-width: 880px) {
  .cols--3 { grid-template-columns: 1fr; }
  .cols--3 > * + * { border-left: 0; border-top: 1px solid var(--line); padding-left: 0; }
}

/* ---------------------------------------------------------------- ledger */

.ledger { list-style: none; margin: clamp(2rem, 4vw, 3rem) 0 0; padding: 0; border-top: 1px solid var(--line); }
.ledger li {
  display: grid;
  grid-template-columns: 3.2rem 1fr;
  gap: 1rem;
  padding-block: 1.35rem;
  border-bottom: 1px solid var(--line);
  align-items: baseline;
}
.ledger .mono { color: var(--orange); }
.ledger h3 { font-size: clamp(1.25rem, 2.4vw, 1.75rem); letter-spacing: -.02em; line-height: 1; }
.ledger p { margin-top: .4rem; font-size: .95rem; }
.ledger--3 { display: grid; grid-template-columns: repeat(3, 1fr); }
.ledger--3 li { grid-template-columns: 1fr; border-bottom: 1px solid var(--line); padding-right: 1.5rem; }
.ledger--3 li .mono { margin-bottom: .9rem; display: block; font-size: 1.6rem; letter-spacing: -.03em; }
@media (max-width: 720px) { .ledger--3 { grid-template-columns: 1fr; } .ledger--3 li { padding-right: 0; } }

/* ------------------------------------------------------------------ tiles */

.tile {
  position: relative;
  aspect-ratio: 16 / 9;
  border-radius: 4px;
  overflow: hidden;
  background: var(--ink-2);
  border: 1px solid var(--line);
  display: grid;
  align-items: end;
  padding: 1rem 1.15rem;
  isolation: isolate;
}
.tile--square { aspect-ratio: 1; }
.tile::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background: repeating-linear-gradient(-45deg, rgba(249, 244, 235, .022) 0 8px, transparent 8px 16px);
}
.tile__play {
  position: absolute;
  top: 50%; left: 50%;
  width: 56px; height: 56px;
  transform: translate(-50%, -50%);
  border-radius: 50%;
  border: 1px solid var(--line-2);
  display: grid; place-items: center;
}
.tile__play svg { width: 20px; height: 20px; margin-left: 3px; }
.tile__label { display: grid; gap: .15rem; }
.tile__label .mono { color: var(--orange); }
.tile__label strong { font-size: 1rem; font-weight: 600; letter-spacing: -.01em; }
.tile__pending {
  position: absolute;
  top: .85rem; right: .85rem;
  font-family: var(--f-mono);
  font-size: .6rem;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--orange);
  border: 1px solid rgba(255, 113, 63, .45);
  border-radius: 999px;
  padding: .22rem .55rem;
}
.tile-grid { display: grid; gap: .9rem; }
.tile-grid--2 { grid-template-columns: repeat(2, 1fr); }
@media (max-width: 520px) { .tile-grid--2 { grid-template-columns: 1fr; } }

/* ---------------------------------------------------------- teaser de caso */

.teaser { display: grid; gap: 1.25rem; padding-block: clamp(2rem, 4vw, 3rem); border-top: 1px solid var(--line); }
.teaser__media { position: relative; display: block; aspect-ratio: 21 / 9; border-radius: 4px; overflow: hidden; background: var(--ink-2); border: 1px solid var(--line); }
.teaser__media video, .teaser__media img { width: 100%; height: 100%; object-fit: cover; }
.teaser__media .tile__pending { z-index: 2; }
.teaser__body {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr);
  gap: clamp(1.5rem, 4vw, 4rem);
  align-items: end;
}
.teaser__body .tag { display: block; margin-bottom: .9rem; }
.teaser__body h3 { font-size: clamp(1.9rem, 4.4vw, 3.6rem); max-width: 16ch; }
.teaser__aside { display: grid; gap: 1.25rem; justify-items: start; }
.teaser__aside p { max-width: 44ch; }
.teaser--pending .teaser__media { aspect-ratio: 21 / 6; }
@media (max-width: 880px) {
  .teaser__body { grid-template-columns: 1fr; }
  .teaser__media { aspect-ratio: 16 / 9; }
}

.more {
  display: inline-flex;
  align-items: center;
  gap: .7rem;
  text-decoration: none;
  font-family: var(--f-mono);
  font-size: .78rem;
  letter-spacing: .08em;
  text-transform: uppercase;
  padding-block: .5rem;
  border-bottom: 1px solid var(--line-2);
  transition: color .25s var(--ease), border-color .25s var(--ease);
}
.more i { font-style: normal; color: var(--orange); }
.more:hover { color: var(--orange); border-color: var(--orange); }

/* ---------------------------------------------------------------- metricas */

.metrics {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: clamp(2rem, 4vw, 3rem);
  border-top: 1px solid var(--line);
}
.metric { padding: 1.75rem clamp(1rem, 2.5vw, 2rem) 1.75rem 0; }
.metric + .metric { border-left: 1px solid var(--line); padding-left: clamp(1rem, 2.5vw, 2rem); }
.metric .big {
  display: block;
  font-family: var(--f-display);
  font-weight: 700;
  font-size: clamp(2.2rem, 4.4vw, 3.8rem);
  letter-spacing: -.045em;
  line-height: .95;
  text-transform: uppercase;
  font-variant-numeric: tabular-nums;
}
.metric .big--grad { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }
.metric .mono { display: block; margin-top: .8rem; }
@media (max-width: 880px) {
  .metrics { grid-template-columns: repeat(2, 1fr); }
  .metric:nth-child(3) { border-left: 0; padding-left: 0; }
  .metric:nth-child(n+3) { border-top: 1px solid var(--line); }
}
@media (max-width: 520px) {
  .metrics { grid-template-columns: 1fr; }
  .metric + .metric { border-left: 0; padding-left: 0; border-top: 1px solid var(--line); }
}
.footnote { margin-top: 1.5rem; font-size: .8rem; max-width: 70ch; }

/* -------------------------------------------------------------- equipo */

.duo { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; margin-top: clamp(2rem, 4vw, 3rem); }
.person { display: grid; gap: .9rem; }
.person figure { margin: 0; aspect-ratio: 3 / 4; border-radius: 4px; overflow: hidden; background: #000; border: 1px solid var(--line); }
.person img { width: 100%; height: 100%; object-fit: cover; object-position: top; }
.person .name { font-size: clamp(1.25rem, 2.2vw, 1.7rem); }
.person .mono { display: block; margin-top: .3rem; }
@media (max-width: 560px) { .duo { grid-template-columns: 1fr; } }

/* ---------------------------------------------------------- lista mono */

.mono-list { list-style: none; margin: 1.5rem 0 0; padding: 0; display: grid; grid-template-columns: repeat(2, 1fr); gap: .55rem 1.5rem; }
.mono-list li { font-family: var(--f-mono); font-size: .78rem; letter-spacing: .04em; text-transform: uppercase; color: var(--bone-2); padding-left: 1.1rem; position: relative; }
.mono-list li::before { content: "+"; position: absolute; left: 0; color: var(--orange); }
@media (max-width: 560px) { .mono-list { grid-template-columns: 1fr; } }

/* ------------------------------------------------------ siguiente / botones */

.next-case {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: end;
  gap: 2rem;
  padding-block: clamp(3rem, 6vw, 5rem);
  border-top: 1px solid var(--line);
}
.next-case a { text-decoration: none; display: grid; gap: .5rem; }
.next-case .d2 { transition: color .25s var(--ease); }
.next-case a:hover .d2 { color: var(--orange); }
@media (max-width: 680px) { .next-case { grid-template-columns: 1fr; } }

.btn {
  position: relative;
  display: inline-flex;
  align-items: center;
  gap: .6rem;
  padding: .95rem 1.4rem;
  border-radius: 4px;
  border: 1px solid var(--line-2);
  font-family: var(--f-mono);
  font-size: .78rem;
  font-weight: 500;
  letter-spacing: .08em;
  text-transform: uppercase;
  text-decoration: none;
  white-space: nowrap;
  line-height: 1;
  color: inherit;
  cursor: pointer;
  background: transparent;
  transition: background-color .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease), transform .2s var(--ease);
}
.btn:hover { background: var(--bone); color: var(--ink); border-color: var(--bone); }
.btn:active { transform: scale(.98); }
.btn--hot { background-image: var(--grad); border-color: transparent; color: #fff; }
.btn--hot:hover { background-image: var(--grad); color: #fff; filter: brightness(1.08); }
.btn svg { width: 1em; height: 1em; flex: none; }

/* -------------------------------------------------------------- contacto */

.contact__grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: start;
  margin-top: clamp(2rem, 4vw, 3rem);
}
.phone {
  display: block;
  text-decoration: none;
  font-family: var(--f-display);
  font-weight: 700;
  font-size: clamp(1.8rem, 4vw, 3.4rem);
  letter-spacing: -.04em;
  line-height: 1;
  font-variant-numeric: tabular-nums;
  transition: color .25s var(--ease);
}
.phone:hover { color: var(--orange); }
.actions { display: flex; flex-wrap: wrap; gap: .75rem; margin-top: 1.75rem; }
@media (max-width: 880px) { .contact__grid { grid-template-columns: 1fr; } }

.form { display: grid; gap: 1rem; }
.field { display: grid; gap: .4rem; }
.field label { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .08em; text-transform: uppercase; color: var(--bone-2); }
.field input, .field select, .field textarea {
  width: 100%;
  font-family: var(--f-display);
  font-size: 1rem;
  color: var(--bone);
  background: transparent;
  border: 0;
  border-bottom: 1px solid var(--line-2);
  border-radius: 0;
  padding: .7rem 0;
  transition: border-color .2s var(--ease);
}
.field select option { background: var(--ink); }
.field textarea { min-height: 90px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { border-color: var(--orange); outline: none; }
.field__error { font-family: var(--f-mono); font-size: .7rem; letter-spacing: .06em; color: var(--orange); display: none; }
.field.is-invalid input, .field.is-invalid select { border-color: var(--orange); }
.field.is-invalid .field__error { display: block; }
.form__row { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
@media (max-width: 560px) { .form__row { grid-template-columns: 1fr; } }
.consent { display: flex; gap: .7rem; align-items: flex-start; font-size: .78rem; color: var(--bone-3); line-height: 1.5; }
.consent input { margin-top: .2rem; accent-color: var(--crimson); flex: none; }
.consent a { color: var(--bone-2); }
.form__status { font-family: var(--f-mono); font-size: .72rem; letter-spacing: .06em; text-transform: uppercase; color: var(--orange); display: none; }
.form__status.is-visible { display: block; }

/* ------------------------------------------------------------------ pie */

.foot { padding-block: 2.5rem; border-top: 1px solid var(--line); }
.foot .shell { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 1rem; }
.foot a { text-decoration: none; }
.foot a:hover { color: var(--orange); }
.foot--big { padding-block: clamp(3rem, 5vw, 4rem) 2rem; }
.foot__cols { display: flex; flex-wrap: wrap; gap: clamp(2rem, 6vw, 5rem); }
.foot__col h4 { margin: 0 0 .8rem; font-family: var(--f-mono); font-size: .68rem; font-weight: 500; letter-spacing: .12em; text-transform: uppercase; color: var(--bone-3); }
.foot__col ul { list-style: none; margin: 0; padding: 0; display: grid; gap: .45rem; }
.foot__col a { text-decoration: none; font-size: .95rem; color: var(--bone-2); }
.foot__col a:hover { color: var(--bone); }
.foot__base { margin-top: 2.5rem; padding-top: 1.25rem; border-top: 1px solid var(--line); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 1rem; }

/* ------------------------------------------------------------- revelado
   Bloques no textuales: tiles, columnas, formulario. */

.js .reveal { opacity: 0; transform: translateY(18px); }
.js .reveal.is-in { opacity: 1; transform: none; transition: opacity .8s var(--ease), transform .8s var(--ease); transition-delay: var(--d, 0ms); }

@media (prefers-reduced-motion: reduce) {
  .js .reveal { opacity: 1; transform: none; }
  .js .reveal.is-in { transition: none; }
  .split .wi, .split--in .wi { transform: none; transition: none; }
  .roll .ch { transition: none; }
  .pill-nav__panel { transition: none; }
  body.is-menu main, body.is-menu footer { transition: none; }
}

.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }

/* ---------------------------------------------------------- planes del CRM
   Tres columnas con hairline, como QUE HACEMOS. Sin tarjetas. */

.plans { margin-top: clamp(2.5rem, 5vw, 4rem); }
.plans > * { display: grid; align-content: start; }
.plan__price { display: flex; align-items: baseline; gap: .6rem; margin: .25rem 0 1.25rem; }
.plan__price .num {
  font-family: var(--f-display);
  font-weight: 700;
  font-size: clamp(2.4rem, 4.2vw, 3.6rem);
  letter-spacing: -.045em;
  line-height: 1;
  font-variant-numeric: tabular-nums;
}
.mono-list--1 { grid-template-columns: 1fr; margin-top: 0; }
.plans + .actions { margin-top: 2rem; }

/* ------------------------------------------------------------- media
   Contenedor de video en bucle. Se reproduce solo cuando esta en pantalla. */

.media { position: relative; border-radius: 4px; overflow: hidden; background: var(--ink-2); border: 1px solid var(--line); }
.media video { width: 100%; height: 100%; object-fit: cover; display: block; }
.media--tall { aspect-ratio: 3 / 4; }
.media--wide { aspect-ratio: 16 / 10; }

/* ------------------------------------------------- filas de Que hacemos
   Como las filas de trabajos de Lama Lama: miniatura, texto y lista con hairlines. */

.rows { margin-top: clamp(2rem, 4vw, 3rem); border-top: 1px solid var(--line); }
.row {
  display: grid;
  grid-template-columns: 240px minmax(0, 1.15fr) minmax(0, .85fr);
  gap: clamp(1.5rem, 3.5vw, 3.5rem);
  align-items: center;
  padding-block: clamp(1.5rem, 2.5vw, 2.25rem);
  border-bottom: 1px solid var(--line);
}
.row__media { align-self: stretch; }
.row__body .tag { display: block; margin-bottom: .9rem; }
.row__body h3 { margin-bottom: .9rem; max-width: 16ch; }
.row__body p { max-width: 40ch; }
.row__list { margin-top: 0; }
@media (max-width: 960px) {
  .row { grid-template-columns: 160px 1fr; }
  .row__list { grid-column: 2; }
}
@media (max-width: 600px) {
  .row { grid-template-columns: 1fr; }
  .row__media { aspect-ratio: 16 / 10; }
  .row__list { grid-column: 1; }
}

/* ------------------------------------------------- tira de producciones */

.strip {
  display: flex;
  gap: .6rem;
  margin-top: .5rem;
  overflow-x: auto;
  padding-bottom: 0;
  scrollbar-width: none;
  -webkit-overflow-scrolling: touch;
}
.strip::-webkit-scrollbar { display: none; }
.strip__item { margin: 0; flex: none; display: grid; gap: .5rem; }
.strip__item .media { height: clamp(140px, 16vw, 220px); }
.strip__item--l .media { aspect-ratio: 16 / 9; }
.strip__item--p .media { aspect-ratio: 9 / 16; }
.strip__item figcaption { font-size: .62rem; }

/* ------------------------------------------------------------------ movil
   Pantallas estrechas: misma jerarquia, menos aire entre bloques, titulares
   que rompen en menos lineas y tiras que van de borde a borde. */

@media (max-width: 720px) {
  .block { padding-block: 2.25rem; }
  .block--tight { padding-top: 1.25rem; }

  .d1 { font-size: clamp(2.1rem, 10.1vw, 3rem); }
  .d2 { font-size: clamp(1.9rem, 9vw, 2.6rem); }
  .d3 { font-size: clamp(1.35rem, 6vw, 1.7rem); }
  .lede--xl { font-size: clamp(1.25rem, 5.4vw, 1.55rem); max-width: none; }
  .indent .w--first { margin-left: 1.75rem; }
  .act__head .d2 { max-width: none; }

  /* Pildora: mas compacta y la palabra de seccion nunca pisa el boton. */
  .pill-nav { top: .75rem; width: calc(100% - 1.5rem); }
  .pill-nav__bar { height: 48px; padding-inline: .75rem .8rem; }
  .pill-nav__logo img { height: 18px; }
  .pill-nav__word { font-size: .62rem; min-width: 0; padding-inline: .5rem; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }

  /* Hero: titular en cuatro lineas, barra en dos filas limpias. */
  .hero { padding-top: 6rem; }
  .hero h1 { margin-top: .75rem; }
  .hero .lede { margin-top: 1.25rem; max-width: 40ch; }
  .bar { margin-top: 1.75rem; gap: .75rem 1.25rem; }
  .bar__group { gap: .6rem 1.25rem; }
  .bar__group > :first-child { flex-basis: 100%; }

  /* Trabajos: video con mas presencia y tira de borde a borde con snap. */
  .teaser { gap: 1.1rem; padding-block: 1.75rem; }
  .teaser__media { aspect-ratio: 4 / 3; }
  .teaser__body { gap: 1.1rem; }
  .teaser__body h3 { font-size: clamp(1.7rem, 8vw, 2.4rem); max-width: none; }
  .strip {
    margin-inline: calc(-1 * var(--gut));
    padding-inline: var(--gut);
    gap: .5rem;
    scroll-snap-type: x mandatory;
    scroll-padding-inline: var(--gut);
  }
  .strip__item { scroll-snap-align: start; }
  .strip__item .media { height: clamp(150px, 44vw, 200px); }
  .strip__item figcaption { font-size: .66rem; }

  /* Listas y filas mas apretadas. */
  .ledger { margin-top: 1.75rem; }
  .ledger li { grid-template-columns: 2.4rem 1fr; gap: .75rem; padding-block: 1.1rem; }
  .ledger--3 li .mono { font-size: 1.3rem; margin-bottom: .6rem; }
  .rows { margin-top: 1.75rem; }
  .row { gap: 1.1rem; padding-block: 1.5rem; }
  .row__body h3 { max-width: none; }
  .row__body p { max-width: none; }
  .act__grid { gap: 1.75rem; margin-top: 1.75rem; }
  .cols > * { padding-block: 1.35rem; }
  .plans { margin-top: 2rem; }

  /* Equipo: los dos socios lado a lado en vez de dos retratos gigantes. */
  .duo { grid-template-columns: repeat(2, 1fr); gap: .75rem; }
  .person { gap: .7rem; align-content: start; }
  .person .name { font-size: 1rem; }
  .person .mono { font-size: .58rem; }

  /* Metricas, contacto y pie. */
  .metric { padding-block: 1.25rem; }
  .metric .big { font-size: clamp(2.2rem, 11vw, 3rem); }
  .contact__grid { gap: 2rem; margin-top: 1.75rem; }
  .phone { font-size: clamp(1.7rem, 8.5vw, 2.4rem); }
  .actions { margin-top: 1.25rem; }
  .actions .btn { flex: 1 1 auto; justify-content: center; }
  .foot--big { padding-block: 2.5rem 1.5rem; }
  .foot__cols { gap: 1.5rem 2.5rem; }
  .foot__base { margin-top: 1.75rem; }
}

/* Telefonos muy estrechos: los dos botones del menu y del contacto, uno debajo del otro. */
@media (max-width: 420px) {
  .pill-nav__actions--2 { grid-template-columns: 1fr; }
  .actions .btn { flex-basis: 100%; }
}

/* ------------------------------------------------- tiles de video (vt)
   Miniatura en bucle con etiqueta abajo. Con [data-video] abre el visor. */

.vt {
  position: relative;
  display: block;
  text-decoration: none;
  color: var(--bone);
  border-radius: 4px;
  overflow: hidden;
  isolation: isolate;
  margin: 0;
}
.vt__media { border-radius: 0; border: 0; height: 100%; }
.vt--square .vt__media { aspect-ratio: 1; }
.vt--card .vt__media { aspect-ratio: 9 / 16; }
.vt__media::after {
  content: "";
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(26, 28, 28, .1) 0%, rgba(26, 28, 28, 0) 35%, rgba(26, 28, 28, .05) 55%, rgba(26, 28, 28, .9) 100%);
  pointer-events: none;
}
.vt__body {
  position: absolute; left: 0; right: 0; bottom: 0;
  padding: 1rem 1rem .95rem;
  display: grid; gap: .3rem;
}
.vt__body .tag { color: var(--orange); }
.vt__body strong { font-size: 1rem; font-weight: 600; letter-spacing: -.015em; line-height: 1.2; text-wrap: balance; }
.vt__note { font-size: .78rem; color: var(--bone-2); line-height: 1.4; display: none; }
.vt__num {
  position: absolute; top: .8rem; left: .9rem;
  color: var(--bone);
  font-size: .68rem;
}
.vt__play {
  position: absolute; top: .65rem; right: .65rem;
  width: 34px; height: 34px;
  border-radius: 50%;
  border: 1px solid var(--line-2);
  background: rgba(0, 0, 0, .35);
  backdrop-filter: blur(6px);
  display: grid; place-items: center;
  transition: background .25s var(--ease), border-color .25s var(--ease), transform .25s var(--ease);
}
.vt__play svg { width: 12px; height: 12px; margin-left: 2px; }
.vt--single .vt__play, .vt--square .vt__play { top: 50%; left: 50%; right: auto; width: 56px; height: 56px; transform: translate(-50%, -50%); }
.vt--single .vt__play svg, .vt--square .vt__play svg { width: 18px; height: 18px; margin-left: 3px; }
.vt[href]:hover .vt__play { background: var(--orange); border-color: var(--orange); }
.vt--single:hover .vt__play, .vt--square:hover .vt__play { transform: translate(-50%, -50%) scale(1.06); }
.vt:focus-visible { outline: 2px solid var(--orange); outline-offset: 2px; }
.vt--static .vt__media { aspect-ratio: 16 / 10; }

/* Grid de la serie: diez a la vista en escritorio, tira con snap en pantallas medianas y moviles. */
.serie {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: .75rem;
  margin-top: clamp(2rem, 4vw, 3rem);
}
.serie .vt__body strong { font-size: .92rem; }
@media (min-width: 1280px) { .serie .vt__note { display: block; } }
@media (max-width: 1100px) {
  .serie {
    display: flex;
    gap: .6rem;
    overflow-x: auto;
    padding-bottom: .5rem;
    margin-inline: calc(-1 * var(--gut));
    padding-inline: var(--gut);
    scroll-snap-type: x mandatory;
    scroll-padding-inline: var(--gut);
    scrollbar-width: none;
    -webkit-overflow-scrolling: touch;
  }
  .serie::-webkit-scrollbar { display: none; }
  .serie .vt { flex: 0 0 min(62vw, 250px); scroll-snap-align: start; }
}

/* Visor: fondo oscuro, video vertical centrado. */
.lightbox {
  border: 0; padding: 0; margin: auto;
  background: transparent;
  width: min(100vw, 100%);
  height: min(100dvh, 100%);
  max-width: none; max-height: none;
  color: var(--bone);
}
.lightbox::backdrop { background: rgba(10, 11, 11, .92); backdrop-filter: blur(10px); }
.lightbox__frame { position: absolute; inset: 0; display: grid; place-items: center; padding: clamp(1rem, 4vw, 3rem); }
.lightbox__frame video {
  max-width: 100%; max-height: 100%;
  width: auto; height: 100%;
  aspect-ratio: 9 / 16;
  background: #000;
  border-radius: 4px;
  border: 1px solid var(--line);
}
.lightbox__close {
  position: absolute; top: 1rem; right: 1rem; z-index: 2;
  width: 44px; height: 44px;
  border-radius: 50%;
  border: 1px solid var(--line-2);
  background: rgba(0, 0, 0, .5);
  color: var(--bone);
  display: grid; place-items: center;
  cursor: pointer;
  transition: background .25s var(--ease);
}
.lightbox__close:hover { background: var(--orange); border-color: var(--orange); }
.lightbox__close svg { width: 18px; height: 18px; }
body.is-lightbox { overflow: hidden; }

/* Movil: los cuatro bucles cuadrados de "La idea creativa" a dos columnas. */
@media (max-width: 520px) {
  .tile-grid--2:has(.vt--square) { grid-template-columns: repeat(2, 1fr); gap: .6rem; }
  .vt--square .vt__body { padding: .75rem .8rem .7rem; }
  .vt--square .vt__body strong { font-size: .85rem; }
  .vt--square .vt__play { width: 44px; height: 44px; }
}